Marc RutzenHow to Develop Great Internal Products — Part V: Hypothesis TestingHave do you know if you’ve described the correct problems and a value proposition that addresses them? To validate your assumptions and…4 min read·Oct 25, 2022----
Marc RutzenEstablishing Strong Values on an Internal Product TeamWhen you outline your values as a team and ensure everyone understands and adheres to these values, every critical decision becomes easier…4 min read·Oct 15, 2022----
Marc RutzenHow to Develop Great Internal Products — Part IV: Hypothesis GenerationHow can Product Owners synthesize their research and observations into something testable? First, write down your core business assumptions…3 min read·Oct 4, 2022----
Marc RutzenHow to Develop Great Internal Products — Part III: The Discovery ProcessData Collection8 min read·Sep 24, 2022----
Marc RutzenHow to Develop Great Internal Products — Part II: Product RequirementsDetermining what to develop can be challenging in a large organization. There may be many business lines and departments with differing…4 min read·Sep 17, 2022----
Marc RutzenHow to Develop Great Internal Products — Part I: Product Team PhilosophyWhen developing internal facing products, there are many things you should consider that are not relevant for external customer facing…3 min read·Sep 13, 2022----
Marc Rutzen40 Books Every Proptech Startup Founder Should ReadAs a startup founder in the proptech space who successfully exited my first company at 30 and went on to become Chief Product Officer at a…2 min read·Jul 25, 2022----
Marc RutzenWhat you Should Know About Cap RatesThe capitalization rate is one of the most fundamental, yet least understood concepts in the commercial real estate industry. A cap rate…7 min read·Sep 6, 2020----
Marc RutzenDoes your real estate analyst REALLY know Excel?Excel is an extremely powerful tool for real estate professionals, and (at least on paper) nearly everyone knows how to use it. In real…3 min read·Aug 29, 2020----
Marc RutzenThe 2020 Approach to Real Estate ValuationAs of December 31st, 2016 there were 73,731 licensed, active real estate appraisers in the United States.9 min read·Jan 31, 2020----